WiseInsurance is a friendly, independent website that helps Canadians understand the basics of investing, home insurance, and auto insurance. The goal is simple: give you clear info, then let you choose.
You don’t need to be a day-trader to build wealth. Most Canadians just need a sensible plan, the right account types, and a platform that does the heavy lifting for them.
Wealthsimple can build and manage a diversified portfolio of low-cost ETFs based on your goals and risk level. You set the direction; the platform handles the details.
Use TFSA for flexible, tax-free growth, RRSP for long-term retirement savings, and FHSA if you’re buying your first home.
Timing the market is stressful and usually doesn’t work. A calm, automated plan that you stick to is often the most powerful strategy.
Your investments are only part of the picture. Insurance helps protect the roof over your head and your day-to-day life if something goes wrong.
Square One is a web-based home insurer. You can get a quote, customize your coverage, and bind your policy completely online—no phone calls required.
Get an online home quote with Square One →
Want to dive deeper first? Check out the WiseInsurance Home Insurance Guide.
Auto rules in Canada change by province. Some places use government insurers, others use private companies, and coverages have different names—but the key ideas are similar.
Always confirm details with a licensed insurance professional in your province before making decisions.
These short overviews can help you search for more detailed info in your province and ask better questions when you speak with a provider.
In Ontario, home insurance isn’t legally mandatory, but most lenders require it. Policies are sold through private insurers and brokers.
Many BC homeowners pay special attention to earthquake coverage and water-related endorsements.
Basic auto coverage in BC is provided through ICBC, with optional coverages available through ICBC and some private insurers.
Alberta and Québec both rely heavily on private insurers, but the risks look different: hail in Alberta, and unique legal requirements in Québec.
Quick, friendly answers about who we are, how affiliate links work, and what you should (and shouldn’t) expect from this site.
Think of this site as a helpful first conversation about money and protection—not the final answer. Read through the guides, jot down your questions, and always confirm details directly with the providers you choose or with a licensed professional in your province.
Important: WiseInsurance does not provide quotes, sell insurance, or manage investments. When you click an affiliate link, you’re taken to a third-party website where you can review their terms and decide if their products are right for you.